>>1985926I honestly don't understand why this sort of thing (useing name brand food for in flight catering) isn't more common. I can't imagine it's any more expensive, and I imagine for a lot of implementations the logistics are probably easier. Benefits include a hightened sense of familiarity for the customer as well as the food probably being better than whatever dogshit they've got on the normal menu.
I remember one time when I was a kid, for whatever reason they had instant ramen as a backup meal on a flight my parents took me on and it was incredibly good, since ramen doesn't have the problem a lot of other food does when it comes to reduced sense of smell at altitude, and the fact that it was just really warm and comforting was excellent. From a logistic standpoint that must also be incredibly easy since it's just a pre-packaged, unrefridgerated thing plus hot water, no need for anything like a microwave.