>>2063783People like Bromptons because they're "expensive" by "just commuter" standards. If you're heavily influenced by peer pressure you don't want something that is efficient at turning muscle energy into motion, because that's "tryhard lycra fag shit" and "this is just for commuting". But you also don't want to look like some poor loser who isn't riding a bicycle for some poorfag reason like "can't afford a car like an adult".
So it needs to be demonstrably expensive, and your options for slow and expensive are fairly limited. The two best choices are Brompton and Rivendell. Both have fairly obnoxious cults around them so the question is which cult appeals to you more. Usually it comes down to are you a faux-chillaxed California type, or are you one of those anglophile creeps who eats ketchup beans for breakfast and listens to Elgar unironically.
At any rate back to your point, this thing is under $800 so it's not really going to be of much use to the Brompton crowd. "It's an Electra, it cost $800", can you imagine a Bromptonaut saying that? They'd die of embarrassment riding something so pleb.