https://www.npr.org/2024/08/30/nx-s1-5095856/ai-digital-replica-bill-californiaA new bill to protect performers from unauthorized AI is now headed to the California governor to consider signing into law.
The use of artificial intelligence to create digital replicas is a major concern in the entertainment industry, and AI use was a point of contention during last year’s Hollywood strike. Other national proposals offering AI protections to all Americans are also in the works.
California Assembly Bill 2602 would regulate the use of generative AI for performers — not only those on-screen in films and TV/streaming series but also those who use their voices and body movements in other media, such as audiobooks and video games. The measure would require informed consent and union or legal representation “where performers are asked to give up the right to their digital self,” according to the bill.
The bill was passed overwhelmingly by both parties in the California Senate and the Assembly this week. The legislation was also supported by the union SAG-AFTRA, whose chief negotiator, Duncan Crabtree-Ireland, points out that the bill had bipartisan support and was not opposed by industry groups such as the Motion Picture Association, which represents studios such as Netflix, Paramount Pictures, Sony, Warner Bros., and Disney. A representative for the MPA says the organization is neutral on the bill.
