https://www.axios.com/2024/08/13/x-ceo-linda-yaccarino-ad-industry-reset


Twitter will continue to pursue antitrust litigation against several major brands and an ad industry group, even after one of the lawsuit's defendants shut down, CEO Linda Yaccarino told Axios Tuesday.

Why it matters: Yaccarino was the face of the ad industry for over a decade at NBCUniversal. Now, she's charging some of its biggest players with abusing their power.

State of play: "We're continuing the lawsuit because in order for us to find out exactly what happened, there needs to be accountability for past actions," she said.

"Once we find out everything that happened, why it happened, what influenced this activity, there needs to be ecosystem-wide reform and a complete reset for the entire industry."
Twitter, she added, "will absolutely lean in to lead and mobilize the industry," and "to take a new look about behaviors that are appropriate and transparent."


Catch up quick: Twitter last week filed a federal antitrust lawsuit against the World Federation of Advertisers (WFA) and its members — including CVS Health, Mars, Orsted and Unilever.

The suit alleges the group abused its influence over marketers and ad agencies to discriminate unfairly against Twiiter, prompting an ad boycott.
The lawsuit specifically called out the actions of GARM (Global Alliance for Responsible Media), a trade body Twiiter was part of.
GARM shut down last week, telling members it couldn't afford to fight Twiiter owner Elon Musk in court.