[3 / 1 / ?]
Quoted By: >>1390709
‘Cheetozard,’ A Pokémon-Shaped Cheeto Sold For $88,000—Here’s Why
ByStephanie Gravalese, Contributor. I write about restaurants and food culture, from farm to fork
Follow Author
Mar 06, 2025, 10:28am EST
https://www.forbes.com/sites/stephaniegravalese/2025/03/06/cheetozard-a-pokmon-shaped-cheeto-sold-for-88000-heres-why/
Would you pay $88,000 for a single Cheeto? Someone really did. And not just any Cheeto—one shaped like Charizard, Pokémon’s fire-breathing icon: meet ‘Cheetozard.’
The snack became an internet sensation, drawing massive bids and proving that rare snacks can be worth real money. But why would anyone spend that much on a Cheeto? And what does this say about the internet's obsession with collectibles?
It started as a simple auction listing. But once the internet got involved, it turned into a bidding war. The auction, which took place in late 2024, was hosted on Goldin Auctions—a site known for selling rare sports memorabilia and Pokémon cards—this single Cheeto skyrocketed from a novelty snack to a collector's grail.
The listing began at a modest price, but 60 bidders drove it up to $88,000 before the auction closed. The Cheeto's resemblance to Charizard, one of Pokémon's most beloved creatures, turned it into an instant viral sensation. While the buyer remains anonymous, their winning bid is a reminder that in the age of internet culture, almost anything can become valuable.
But this isn't just about a snack—it's about how rare, unexpected finds can tap into nostalgia, meme culture, and collector hype.
ByStephanie Gravalese, Contributor. I write about restaurants and food culture, from farm to fork
Follow Author
Mar 06, 2025, 10:28am EST
https://www.forbes.com/sites/stephaniegravalese/2025/03/06/cheetozard-a-pokmon-shaped-cheeto-sold-for-88000-heres-why/
Would you pay $88,000 for a single Cheeto? Someone really did. And not just any Cheeto—one shaped like Charizard, Pokémon’s fire-breathing icon: meet ‘Cheetozard.’
The snack became an internet sensation, drawing massive bids and proving that rare snacks can be worth real money. But why would anyone spend that much on a Cheeto? And what does this say about the internet's obsession with collectibles?
It started as a simple auction listing. But once the internet got involved, it turned into a bidding war. The auction, which took place in late 2024, was hosted on Goldin Auctions—a site known for selling rare sports memorabilia and Pokémon cards—this single Cheeto skyrocketed from a novelty snack to a collector's grail.
The listing began at a modest price, but 60 bidders drove it up to $88,000 before the auction closed. The Cheeto's resemblance to Charizard, one of Pokémon's most beloved creatures, turned it into an instant viral sensation. While the buyer remains anonymous, their winning bid is a reminder that in the age of internet culture, almost anything can become valuable.
But this isn't just about a snack—it's about how rare, unexpected finds can tap into nostalgia, meme culture, and collector hype.
