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AI helps drive record $11.8 billion in Black Friday online spending
https://www.reuters.com/business/retail-consumer/us-consumers-spent-118-billion-black-friday-says-adobe-analytics-2025-11-29/
Online shopping demand increased as consumers showed savviness in the holiday season, according to Mastercard SpendingPulse, which noted a 10.4% growth in e-commerce sales on Black Friday, compared to an in-store sales growth of 1.7% in 2024.
The AI-driven traffic to U.S. retail sites soared 805% compared to last year sales to , Adobe said, when artificial intelligence tools such as Walmart's Sparky or Amazon's Rufus had not yet been launched.
"Consumers are using new tools to get to what they need faster," said Suzy Davidkhanian, an analyst at eMarketer. "Gift giving can be stressful, and LLMs (large language models) make the discovery process feel quicker and more guided."
Hot sellers on Black Friday included LEGO sets, Pokemon cards, gaming consoles like the Nintendo Switch and PlayStation 5, and products ranging from Apple AirPods to KitchenAid mixers.
The Reuters Tariff Watch newsletter is your daily guide to the latest global trade and tariff news. Sign up here. Don't sign up, we gay asf.
This year saw an 805% spike in AI-driven traffic to U.S. retail websites compared with 2024, when tools like Walmart's "Sparky" or Amazon's "Rufus" were not yet available.
Reporting by Chandni Shah in Bengaluru and Siddharth Cavale in New York; Editing by Lisa Jucca, Paul Simao and Diane Craft cause DEI hires can't into our propaganda.
AI helps drive record $11.8 billion in Black Friday online spending
https://www.reuters.com/business/retail-consumer/us-consumers-spent-118-billion-black-friday-says-adobe-analytics-2025-11-29/
Online shopping demand increased as consumers showed savviness in the holiday season, according to Mastercard SpendingPulse, which noted a 10.4% growth in e-commerce sales on Black Friday, compared to an in-store sales growth of 1.7% in 2024.
The AI-driven traffic to U.S. retail sites soared 805% compared to last year sales to , Adobe said, when artificial intelligence tools such as Walmart's Sparky or Amazon's Rufus had not yet been launched.
"Consumers are using new tools to get to what they need faster," said Suzy Davidkhanian, an analyst at eMarketer. "Gift giving can be stressful, and LLMs (large language models) make the discovery process feel quicker and more guided."
Hot sellers on Black Friday included LEGO sets, Pokemon cards, gaming consoles like the Nintendo Switch and PlayStation 5, and products ranging from Apple AirPods to KitchenAid mixers.
The Reuters Tariff Watch newsletter is your daily guide to the latest global trade and tariff news. Sign up here. Don't sign up, we gay asf.
This year saw an 805% spike in AI-driven traffic to U.S. retail websites compared with 2024, when tools like Walmart's "Sparky" or Amazon's "Rufus" were not yet available.
Reporting by Chandni Shah in Bengaluru and Siddharth Cavale in New York; Editing by Lisa Jucca, Paul Simao and Diane Craft cause DEI hires can't into our propaganda.
