Sweethearts, the candy hearts with messages company, is leaning into recession indicator memes with its 2026 batch. Phrases like “split rent” and “buy in bulk” feature on many of the hearts this year in another sign that the economy is bad, regardless of what the White House might claim.

Every year, Sweethearts, owned by the Sprangler Candy Company, releases a new batch of edible hearts for Valentine’s Day—some with new messages meant to reflect the times. The vibe in 2026 is, apparently, poverty.

This is a recession indicator if there ever was one.

“Sweethearts has always evolved with the times by staying aware of current dating trends and relationships—and being practical is having a moment,” said Sprangler’s Vice President of Marketing Evan Brock in a press release.

“That’s why some of the messages on our Sweethearts candies aren’t just about finding love the old-fashioned way this year.”

The new hearts feature phrases like “share logn,” “car pool,” and “cook for 2” in addition to classics like “I luv you.” One even says “joint taxes,” referring to tax benefits enjoyed by married couples.

It doesn’t exactly warm the heart as much as “my hero” or “ur cute,” but Sweethearts isn’t wrong about 2026 dating trends. According to Consumer Affairs, 78 percent of Gen Z rated financial responsibility as an important factor in choosing a romantic partner.

https://www.yahoo.com/lifestyle/articles/recession-indicator-2026-economy-bad-123000355.html