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Quoted By: >>75347
http://www.nytimes.com/2016/09/29/business/dealbook/cbs-and-viacom-long-split-may-be-told-to-consider-reuniting.html
>A month after a bitter fight over Viacom’s leadership was settled, the company may find itself pressed to reunite with its corporate sibling.
>National Amusements — which is owned by the billionaire Sumner M. Redstone and is the controlling shareholder in Viacom and CBS — plans to send letters to both companies, instructing them to consider a merger, people briefed on the matter said on Wednesday.
>The request would prompt CBS and Viacom to establish independent board committees to explore the idea, said the people, who spoke on the condition of anonymity. As of Wednesday afternoon, neither company had received such a letter.
>The instructions could be the first step toward joining the two media companies, which split in 2006 during a period of questions over leadership and the growth of both businesses.
>Their fortunes have diverged since then: CBS, buoyed by strong ratings at its television network, has enjoyed a rising stock price and support from investors. By contrast, Viacom has struggled as properties like Comedy Central and MTV have suffered from slumping ratings.
...
>A month after a bitter fight over Viacom’s leadership was settled, the company may find itself pressed to reunite with its corporate sibling.
>National Amusements — which is owned by the billionaire Sumner M. Redstone and is the controlling shareholder in Viacom and CBS — plans to send letters to both companies, instructing them to consider a merger, people briefed on the matter said on Wednesday.
>The request would prompt CBS and Viacom to establish independent board committees to explore the idea, said the people, who spoke on the condition of anonymity. As of Wednesday afternoon, neither company had received such a letter.
>The instructions could be the first step toward joining the two media companies, which split in 2006 during a period of questions over leadership and the growth of both businesses.
>Their fortunes have diverged since then: CBS, buoyed by strong ratings at its television network, has enjoyed a rising stock price and support from investors. By contrast, Viacom has struggled as properties like Comedy Central and MTV have suffered from slumping ratings.
...
