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Something struck me the other day while browsing the local fising shops... the blatant copying of successful/popular/good lures.
Leftmost is Snurrebassen, afaik the 'original' (in Denmark at least), middle and right are copies from bigger companies.
Action is very vivid and during spinstops it rotates around its own axis. All in all a quite effective lure.
Snurrebassen being handmade is in short supply which sucks when you want to (over)fill your box. Makes me kindda sad when I can't get what I want and support innovative luremakers but have to buy from the copycats.