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Shitty meme with few of the advantages of a hammock or a tent, and most of the disadvantages of both.
If you just want something to impress normies while car camping then sure whatever, but its fucking retarded in every way except novelty.
It exists to make college kids who don't go out imagine themselves doing shit like this and spend their parents money on a gimmick they'll use maybe once and then sell on craigslist.
If you want something to actually use get a decent tent or hammock.