>>2258160>what is popular is badWell, depends on the demographic it is popular with and what you want out of the thing.
You want a backpack that can haul stuff and will last some time? Maybe look at what hunters use.
Want a backpack that is light? Look at what gram weenies use.
Want shoes that will cause you to get shot in the head? Look at what "urban teens" wear.
picrel for 70€ shouldn't really be a consideration as a serious backpack for anything.
And when 80% of your products turn into overpriced fashion accessories your brand will suffer a loss of market on other demographics, namely LARPers in Zambian sky-diving image boards.