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Columbia OmniShade long sleeved shirt with UPF 50+. When it gets sweaty it feels very cool.
Wide brim hat that has a brim 3.75 inches or wider. Tilley Airflo hats are great and well made.
Different surface can reflect different amount of UV, fresh snow can be as high as 80%, so plan accordingly.
Skin damage is cumulative and irreversible, so treat your skin well.