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You would not even need to sell shit off, just sell the rights to build a few luxury homes in key spots.
Can you imagine how cool it would be to have even a small 2000 square foot home cantilevered off the top of el capitan?
Put a small helipad up there and rent it to the wealthiest humans on the planet for millions.
can you imagine some top tier climber making his way past your living room window while you sip tea with guests?
priceless!