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I rode bmx for decades. Most of my life, really. In the 90’s, Odyssey was a popular company for unknown reasons. They made shit products and for unknown reasons never went out of business. Maybe they where a hood out from when products didn’t meet demanded standards in the 1980’s, but demand was so high they slid along for some reason. I dunno. Things like pic related were complete shit compared to what else was available.
Then sometime in the early 2000’s Odyssey did a complete 180. They started producing quality stuff. What was once a joke company making gimmicky, barely functional garbage was now found on nearly every bike.
Coughlans could end up the same way. We like to talk shit now, but in ten years we’ll all be using some kind of superior Coughlans camping gear.