>>1819785Because they’re nice. They weigh nothing, they control fish better, cast better, more accurate, a shit tons more sensitive than even a $300 rod, and they’re backed by lifetime warranty from companies who stand by their products. I’ve broken Loomis rods before, you can either pay a flat fee of $100 and they’ll next day air ship you a new one or ship the rod to you yourself and wait 2 weeks for a new one with just shipping fees.