Dick's has a pretty good flash sale today. Rods, reels, tackle bags/boxes, and fishfinders.
http://m.dickssportinggoods.com/category/index.jsp?categoryId=50628776&camp=Email:07142016FlashSaleFishingLink:Body_ShopNow&mcid=301316750>>814530Using extra weights for lures will fuck up the action lots of times so yoy are better off picking the correct rod, reel, and line fot that lure.
Rods will have suggested weights for lures on them. And you will start to notice how deep lures are running with experience.
And for rod and reel suggestions, the Pastebin and Imgur both have the list of decent combos under $100. Bass Pro always has Pflueger Presidents.