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Yup.... If you're going digital and not doing crazy high/low altitude stuff, there isnt much point of paying extra cash for a Suunto, or high end Gshock.
Find what features you want, and buy the cheapest one.
I personally use a Timex Expedition that has a digital compass.
I think i paid $30 for it, and another $8 for the rubber deplyant band(Tiny wrists so if i keep the stock strap its down to the last notch and i have the excess strap hanging around and getting in the way)