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Because sponsors?
Bought the pack on the right about 8 years ago. I was one of the first riders with that brand pack in the US.
Now I get a late-model pack to ride in and evaluate every year, but still keep my old one around. It's been nice to have that spare pack a couple times.
Jackets/pants, same deal. "Hey, email me your sizes when you get a chance", and a couple weeks later I get a box on my porch.
Two beacons ... upgraded from a 2-antenna to a 3-antenna a couple years back. Batteries die, someone leaves theirs at home, whatever... i've got a spare.
Also if i'm travelling or riding for more than a few days, it's nice to have another set of gear that's dry, especially if I soak one.