Allow me to suggest a hat from the same brand that makes a whole lot more sense than the one you posted.
http://www.bushgear.co.uk/index.php/default/hats-and-headwear/barmah-hat-foldaway-cooler-1064.htmlI've been looking into this for a non-/out/ trip to some hot countries along North Africa and the Med. The mesh on the top gives the wearer a hell of a lot of breath-ability, yet keeps you more or less dry in rain because the surface tension of water droplets won't likely allow it through.
Also, it's cheaper than the roo-leather (which is soft but not a great material to begin with).