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This god-tier material
Since EU and US govs introduced flurocarbon bans modern DWR is shit. Doesn't matter price or brand, it's like trying to make a good pizza if wheat was banned. Once DWR fails, you have a soaked, cold layer of non-breathable nylon. Fine in drizzle but eventually sweat condenses and membrane starts seeping rain.
There are currently 4 jacket materials that aren't faced with DWR treated nylon and do not wet out:
>Goretex Shakedry
Pictured in Op's post. Featherweight, better moisture vapour transfer than some windshells, so good they're contractually not allowed by Gore to use pit zips (would help reg. temp). Eye watering $$$, reports of pinholes developing after thru hike or 2 years of civvie use. Perfect for cycling (but only comes in black/dark). Not for bushwacking
>Columbia Outdry
Their answer to shakedry but beefed up so less porous membrane. Featherwt, lightwt and caldorado most breathable and light models. Burlier versions = no breathe. Mediocre moisture transfer but blocks wind. Same never-wets-out membrane outer, inside dries quick if overwhelmed. Very durable and light, some reports of delamination after 1 year (not experienced after 3 myself). SHIT hood design, gross colours, reports of declining seam quality. Cheap on sale and very sparse stock as this material never took off (maybe because its ugly and shiny). My favourite, 8/10 put it through the wringer!!
>froggs toggs ultralite
Basically a rubber mac. Enough moisture transfer to dry inside overnight, these fit so poorly that mechanical venting happens by default. Not good for warmth, shit neck closure on hood (add velcro or snaps), shreds and pinholes easily. $20/£25 for a jacket (and useless pants/troos) that NEVER wets out, weighs 180g and mogs things 5x price. Nice colours.
>Silpoly/silnylon/pu jacket.
Permanently waterproof (will need silicon refreshing after years), zero moisture transfer, relies on vents. Featherweight, packs TINY.
Silpoly dries faster nylon. Rare.
