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>cottage manufactures
worth buying gear from, often the best designed and best tested.
>brands that design their own stuff and have it manufactured in china.
always get cloned eventually. rarely worth buying once they do.
>brands that re-sell literal alibaba stuff
most brands that do this are a mix of the above and this. just buy the gear on aliexpress or shopee or taobao or right from the guy/company who made it on instagram yourself.
>brands like decathlon
pretty much the same as aliexpress except made in pajeetland. if you're european its better because there's brick and mortar stores to try things in. if you're american its virtually the same.