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>Teletubbies dolls were the top-selling Christmas toy in 1997.[45][46] Demand outstripped supply at most retailers, reportedly prompting many shops to ration them to one per customer.[47] In some cases, shoppers camped outside stores overnight in hopes of purchasing Teletubbies merchandise.[48][49] Fights over the toys broke out among parents and collectors on occasion.[50][51] Over one million dolls were sold in Britain by 25 December of that year, with Golden Bear representatives estimating that sales could have reached three million if supplies had been available.[52] The plush toys were named "Toy of the Year" by the British Association of Toy Retailers in 1998.[53]
