>>2579463mystery ranch, kuiu, and the brands like that are not the best designed packs on the market but they're very well built and undeniably quality. mystery ranch is also one of those brands that started off as an enthusiast owned cottage brand rather than some soulless corporate husk, even though they're pretty big these days, so that's worth something.
their target audience is vets and such who want gear similar to what they used in the military but way higher quality, and rich bubba hunters. if you're one of those guys you're the target audience.
i think most people who buy their packs think they want a mystery ranch but would be way happier with a seekoutside external frame. just from what i've seen. they cost the same but seekoutside are a lot better designed *for recreational hiking and for hunting* and the same top notch quality.
