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This is my go to lure right now. Anywhere there are fish feeding on shad I can get fish on this. It is UV activated so lights up underwater and rattles and vibrates. Sucks that they are 7 dollars but worth it to catch fish. I usually get a few smallmouth, walleye or steelhead before I lose one, usually lose them to shredded line from teeth or rocks when a fish is on. RPR07-PTU