Swedish guy here. I got the 100-litre verision of this pack. I find it works great wetherstuffing in stuff for travel or hiking. Wouldn't take it interrailing tho, bit big. But the straps and stuff.
I don't really see the appeal in MOLLE-webbing on my backpack. I find that the stuff I want to get in are larger than any readily avaliable molle-pouches and that having all the gear flapping far from my back gives a strange weight distribution. I supposed it's great for military use (I wouldn't know) but for hiking it feels like adding something not needed.
Also, video of the backpacks features complete with cheesyass music:
http://www.youtube.com/watch?v=Wm0uyY3T1ww