>>>1737158Back in the day they made good gear, it's what you had back then. Then it became popular by younger generations to wear their parents old Fjällräven jackets and small kånken backpacks. And so the retro meme became fashion which make up a large part of the brand. Being 'outdated' designs they can be considered overpriced, but they also do up to date technical clothes and gear in the same price range as any other of the big names.
>1734303With taxes a mid size (40-50liter) backpack from hill people gear or mystery ranch cost $4-500 here. Which is basically what top of the line expedition size packs cost.