What is your opinion on this brand? Does anyone actually /out/ with it?

I was up in Toronto recently on vacation and found out they had brick and mortar stores, so I stopped in. Clothes fit perfectly and seemed pretty decent, and I had some money to spare, so I copped pants and a shirt.

It's so expensive though, it kind of strikes me as a yuppie brand for people who like to LARP that they hike. Havent taken them to the trail yet but with some casual wear they seem really nice.

Anyone use their stuff? I'm considering trying a few more items if theyre really worth the tag, but it seems unlikely.