>>322669I get your point, and products can indeed be evaluated on their own merit... However - different brands have their own way of doing things, particular standards, particular fabric preferences etc... So, there is some value in 'brand'.
I know a berghaus coat is going to be better made and from higher quality materials than a hi-gear coat without even looking at it. And more expensive, granted, but yeah.
A terra nova tent is just no doubt going to be better than a vango.
A Montane jacket will be higher spec than a craghoppers one.
etc etc etc
Yeah though, fuck brandwhoring.
But also, quality, spec, trustworthiness etc etc is conveyed by many things, brand being one of them.
