>>779889IMO, a sticky should cover: basics of clothing, nutrition, hydration, good practices related to fire making and hygiene in general, knife safe practices, navigation/orientation, basic knots, basics of setting up a camp/shelter (wind, light, safety, etc.). I might be leaving important things out.
All of these you can apply to any /out/doors activity, be it car camping, climbing, mountaineering, etc.
Including brands on it would be a mistake, because it might lead to new guys to believe that they have to spend their money on X thing instead of finding the thing that solves the problem for cheap, or make their own equipement when feasable.