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>Last week, Patagonia pledged to donate every dollar from Black Friday sales to environmental charities. It hoped to raise $2 million for grassroots organizations to protect air, water and soil.
>Customers began calling it a “fundraiser for the earth,” the brand noted. Apparently, a lot of people love Mother Earth.
$10 Million for the Environment
>The campaign raised $10 million on Black Friday, a record for the brand. Every dollar will support 1,300 groups like the Sierra Club, Nature Conservancy, and the Wilderness Society.
>The wildly successful campaign humbled the apparel giant.
>“Many of these environmental groups are underfunded and under the radar, and they are overwhelmed with your commitment. On behalf of these activists and every Patagonia employee, we extend a heartfelt thank you to our customers, friends and community worldwide who showed up to #loveourplanet.”
>It’s wonderful to see so many consumers steer dollars toward environmental action. The world is a beautiful place. Fortunately, some brands will sacrifice profits to help keep it that way.
https://gearjunkie.com/patagonia-100-percent-planet-black-friday
How can they be so based?
>Customers began calling it a “fundraiser for the earth,” the brand noted. Apparently, a lot of people love Mother Earth.
$10 Million for the Environment
>The campaign raised $10 million on Black Friday, a record for the brand. Every dollar will support 1,300 groups like the Sierra Club, Nature Conservancy, and the Wilderness Society.
>The wildly successful campaign humbled the apparel giant.
>“Many of these environmental groups are underfunded and under the radar, and they are overwhelmed with your commitment. On behalf of these activists and every Patagonia employee, we extend a heartfelt thank you to our customers, friends and community worldwide who showed up to #loveourplanet.”
>It’s wonderful to see so many consumers steer dollars toward environmental action. The world is a beautiful place. Fortunately, some brands will sacrifice profits to help keep it that way.
https://gearjunkie.com/patagonia-100-percent-planet-black-friday
How can they be so based?
