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Does he word things purposely to start shit?
Rather than say the Sony A7III will do 1 stop better noise performance than the new Fuji he has to say the sony will "have 2 times the image quality" with his argument being 1 stop is 2 times the light and apparently noise you aren't going to see in 99% of normal applications with a 24mp camera. Why wouldn't he just say "a full frame camera with the same MP is going to produce an image with the noise an APS-C camera would have at a stop lower"?