>>4409425Sigma is doing what Sony and Apple did decades ago. They all had core businesses, but did some weird stuff on the side hoping that it would get them a cult following, and they both did (Walkmans, iPods). Sigma thinks they're smart by copying Sony and Apple, but they don't have nearly the brand recognition or creativity to do so. They can only rehash and make uglier versions of shit other companies have done before because at the core, they are still a modern Japanese company, which means conservative thought.
