Quoted By:
Where did the idea for Deliciae Vitae come from and when did you first think of it?
“When I was a teenager, I approached one of Europe’s leading publishers of adult material with my idea for a stylishly superior men’s publication. I knew there was a market for an international magazine that was classy, luxurious and sexy but which was fundamentally not about porn. I mean if that’s all you want you can get it anywhere, right? They laughed me out of the building...” “Another 18 years on, the culture of photography and publishing has come a very long way. Having worked as a fashion designer for much of the intervening period I’ve been struck how much fashion, and particularly fashion photographers have embraced sex and sexuality in advertising and editorial fashion shoots for men and women. Ultimately, as the fashion industry knows very well, it’s the image - the way someone (or something) is photographed - that makes them desirable. The medium- as they say - is the message. Which explains why certain fashion photographers have become as famous as film directors.”
It was a pioneering magazine that caused a huge stir and continues to be very influential - why did you only publish three issues?
“Time constraints. At the time I was a ghost designer with an overstaffed office. A few years ago I started my own collection and had to keep DV on the backburner, until I find the right publishing company that could help to share the workload.”
Why do you think it had such an impact?
“It is a unique product, generated by people who have a strong sense of aesthetic or are brilliant writers. We all work in fashion and I wanted a magazine that was the equivalent of a fashion show, with glamour, sex, elegance, beauty and visually stunning. I would have put a soundtrack to it if I could have.”