>>3384866The camera branch is actually vital to Sony.
They just announced a few months ago they would invest 9 billion USD into the Alpha7 / Alpha9 program.
9 000 000 000 USD.
We can only speculate it's related to their new organic sensor technology, or expanding their lens manufacturing.
It was the camera branch which gave birth to their most important assets to this date, their Semiconductor branch, which has become even more important than their banking and their games branch.
They sheer budget they are pouring into the camera branch is enough to make even Canon envious.
