>>3891744>Just go through fashion image archives from this time period to see plenty of lifted blacks and pastel colors.Liar.
Luigi Ghirri was doing this style back in early 70s. There is nothing "new" about it that came from fashion. His first book, Kodachrome(1978) is the perfect embodiment of this style. Check it out:
https://youtu.be/Z2mjEP19bQo