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It's an even more mystic bullshit version of the "film look".
I use a 2008 point and shoot (with RAW) as my main camera, and I can tell you that there is no benefit given from its CCD sensor, or the fact that it is old. I use it because it is compact, and the images are able to be edited nicely.
The only valid digishits with a "vintage look" are below 4 megapixels and have wack japanese colour science from the era where nobody really knew what a digital camera was exactly supposed to be.
Pic related is from the only digishit I know with a truly unique rendering.