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IG is about clout nowadays, it's a social media/dating platform more than a photography platform, and it's very female-oriented. Girls get the most likes anyway on vacation pics, so guys started doing the same thing as a result (cars, gym, clubs, holidays get the most interaction).
Also video is more preferred on the algorithm, and that's what's pushed more on the reels section and overall in the discovery tab.
I still use it but it's the new version of facebook. Switched from B/W photography to phone-only, from taking photos of interesting objects/subjects/framing to posts with multiple pics but with pictures of me as the first photo. Archived most of my /p/ photos pre-2020. Hashtags are pretty useless nowadays, no one outside of bots or business accounts still check those. Stories are a good tool for day-to-day interactions or as a diary.
Rarely get new followers, the new ones come from real life interactions who ask for your ig.
There's no photography alternative as far as I know, I mean obviously there's flickr, vsco but who even cares about them? I'm curious if there's a study made by Canon Sony Nikon or another photography company on what the effect of the death of IG as a photo platform has had on their sales, or if they're just focus on point-and-shoot nowadays with video capabilites or integrated filter effects.
