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Because if we cannot, then we will continue to create and consume drivel. This is the evolution in my thinking. I thought that visual literacy would just happen through consumption. But mass consumption leads to appreciation of the lowest common denominator. Take the enormously successful pop star Ariana Grande’s lyric:
""Now that I've become who I really are" is the new "Concrete jungle where dreams are made of"
Catchy beat with a nice hook produced by famous Swede using all known formulas for success, but devoid of meaning – or at the very least, proper grammar. We aren’t advancing the oeuvre much with this one, folks.
Michael Bay creates blockbusters, but he will never be considered in the same breath as Scorsese, Kubrick, Hitchcock, et al. It takes an inspired auteur to push the art of filmmaking to the next level. Similarly, to get into the post-filter age, we’re going to have to actually develop a point of view for our photography. We’re going to have to have enough theory and history to understand other people’s photos. Not all the time, mind you. Photography is still fun after all. But it will enrich our appreciation and ability to be more visually literate as photographers.
It’s fun to be sophisticated, but it’s dumb to be illiterate.
