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I think there's a nasty undercurrent of build quality & reliability issues with Fuji cameras that only really surfaces occasionally. You can find it when you have an issue and you search it online, and you find that not only do plenty of people have the same issue, but that similar issues have been happening across generations of Fuji products. Lots of stories of people having faulty cameras, having to send them to Fuji to get fixed, etc., more than I've seen from other brands.
Just my impression, though. I'm not necessarily right on this by any empirical means.
