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Nah, fuji is still a great choice for non-circlejerking-gearfags. They have their niche and its gonna do just fine. No need for the fullframe too, the competition will be just too big once all the big boys have their mirrorless cams out. Fuji bodies and lenses are just the right size and balance, compact enough too and have the best ergo with dials, lenses with aperture control etc. Oh and their x100 series sells really well.