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The first thing Sony did when they bought Minolta (the original alpha cameras btw) was region lock their new camera.
No innovation, no new design, they just took a Minolta design and region locked it (DSLR-A100) so you couldnt change the languages on it to nuke it's resale outside of its home market and stop grey market sales. They then made the old Minolta lenses out of plastic and jacked the prices up on 80s shit until they dropped A Mount entirely for mirrorless shit.