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OK I'm just going to come clean
One of the reasons I want to upgrade is because I rarely see people out in the "real world" with APS-C cameras (in my country at least). The people I've seen that take photos in public, in touristy areas, at museums, events, etc either use their phone or some FF setup (I've seen both small and extremely large FF setups). Literally a third of the people I see WITH APS-C cameras just bought their camera to have it on them (as if it were some fashion accessory), they all take photos with their phones.
Obviously my main reason to go FF is image quality and future-proofing but I'd be lying if I said this wasn't a very motivating factor.
You can go ahead and call me a retard or whatever but if you guys have any other purchase advice that pertains to the A7IV and a standard zoom lens (that isn't hurr durr no need to upgrade) I'd greatly appreciate it.