>>3287671yes for me, also for every art historian who ever lived, every curator and everyone who will ever think of giving you more than a day rate for your work.
theory is what makes Andreas Gursky, Cindy Sherman, and Jeff Wall worth the dollars they fetch for their photographs. It's not because they are great photographers or even good.
without Greenberg's and Goldberg's theory Jackson Pollock is just a drunk who barfs paint onto old drop cloths left on the floor