>>3806700Fuji calls it "large format", it's even more laughable.
>semanticslol, pic related
https://fujifilm-x.com/global/products/cameras/gfx100/>GFX100 combines decades of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves.>By raising the bar in large format auto-focus performance, being one of the first large format systems to have in-body stabilization, and providing filmmakers with a way to push the limits of wide format 4K/30p motion capture, GFX100 is not only reshaping how images are being made, but it is also redefining large format for the world’s next generation of image makers.https://fujifilm-x.com/global/products/cameras/gfx100/feature-device/>102MP × LARGE FORMAT>55mm diagonal length large format CMOS sensor>The GFX Series’ use of 55mm diagonal length large format sensor (43.8 x 32.9mm) has paved the way for ultra high image resolution. The GFX100 delivers smooth gradation and image sharpness with the high resolution sensor. This is made possible thanks to FUJIFILM’s expertise in medium format which has been gained since the days of film cameras. Experience the astonishing photographic potential possible with the 100MP+ sensor.It's laughable.