Quoted By:
- Yosuke Yamane-san, the Panasonic's Imaging division president spoke about the S series camera and L-mount.
Source: BCN+, Les Numériques
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-- The announcement of the alliance around Leica's mount L was truly and spectacular surprise.
"We put feeling into the S series that we would like to provide the ultimate camera that can satisfy a professional photographer using DSLR.
Personally, I had already considered creating a full-frame 8 years ago at the time. The challenge was really too important, both technically and commercially.
But it was too complicated for Panasonic to invest in this market.
Our brand did not yet have the legitimacy to take market share.
8 years ago, we left this idea aside, but didn't abandon it.
5 years ago, Sony unveiled the A7 full-frame mirrorless camera. Sony has opened the way and a crack in hermetic DSLR market, new players can now enter the market.
And 2 years ago, technically, we felt ready to propose a full-frame, but we are a young company in the world of photography with just 17 years of seniority with LUMIX.
In addition, when we invest a new segment, we must also present a beautiful optical performance to interest customers.
We know that when invest in a new segment, there are risks and can't give up when the market is bad, we must respect the customers.
That's why we looked for an alliance with other companies.
At the beginning of 2018, we decided to approach Leica and Sigma."
