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Bought a PEN-F the other day because it looks cool. The color and mono profile gimmick is neat (though nothing compared to the Fuji Film Sims). Use it mostly as a JPG shooter around friends/family or riding in my work bag.
Its a lot less intimidating than the EM5.3 especially with the Penny 20/1.7. Bit overpriced, but honestly, it's fun, so who cares?