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I ordered one.
I like my A7III but I tried the X100V in Korea and man, I loved the OVF coupled with the colors and the quality of jpg.
I took great photos of our vacation, but there were more of "please pose here" pictures. The 24-70, while fantastic was quite bulky, and the 40mm is cute, but it still didn't fit in my pocket.
I like to think I would have taken more "moments" with a compact and fun camera.
The ease of sharing and not having to mess with Lightroom to get good results is a real plus.