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This is what Nikon was missing. They ignored the broadcasting market, while Canon developed their own technology for this market. And this culminated in the dual pixel AF technology.
This would have consequences later, as Canon made a future prediction:
>In the future there will be no more stills cameras, everybody will shoot video and extract stills from there.
So they gradually gave their consumer stills cameras more and more video features, trickled down from their broadcast recorders.
And in Nikon land nothing happened.
In the meantime the consumer market changes. Social media gets more and more video heavy because everyday consumers want to record their life in video instead of stills.
Canon sort of got lucky they made that retarded future prediction. By coincidence they managed to cling on to the consumer evolution wagon.
Nikon ignored the video technology, and when they decide they needed the Keymission line and the DL line to keep up with Sony and Canon, their engineers had next no no expertise in Video.
The DL series became a disaster which had to be kept locked in the secret basement of their laboratory.
The Keymission was less of a disaster, but still bad enough that everybody considered it a failure.
And here they stand today.
