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It starts by offering cheap gear that cost less than half of the competition and it 90% as good.
=> Nikon -> N-ikon -> Z. ikon
Once you corned the market for a few decades, your customer base will automatically get too biggoted to buy cameras from other countries.
All you have to do is pay online marketeers to perpetrate such biggotry, and you can keep said market forever... or at least until the smartphones erode your market.
