>>3554260>>3554250>>3554226These people are correct. Never ever cut your prices to garner more volume. I see this in the trucking industry all the time. The guys I run for are premium carriers, we are always on time. We lost two contracts with Walmart over a marginal amount of money which ended up being a race to the bottom, there's a lot of that race to the bottom shit going on and it isn't just photography. Well the carriers they hired at Walmart, show up late and pay their drivers squat.
A LOT of the companies that don't pay well are what we call bottom-feeders. These are your Swifts, JB Hunt, Schneider, CR England, none of them pay well and they haul the cheap stuff, dry van, empty pallets, shit any trained monkey can do. They make up for the lower rates with more volume. And they have high turnover, not me. Where I am, we get paid more, we have more amenities, and those two Walmart accounts? We added a bunch of Sam's Club dedicated routes which pay more and have less miles on them, everyone wins.
As for myself, I used to haul as owner-operator under a dollar a mile minimum which is basically breaking even. As a result, they sent me the cheap freight, they knew I would haul it. About this time last year, I raised my minimum to $1.25/mi. They don't send me the cheap stuff anymore and my overall gross revenue is up $30k this year and net is up $25k. The rest of the freight market is seeing a downturn in rates right now and a lot of truck companies are going under, but my revenue is actually increasing, because I know my worth. I may be a dumb ass trucker but I have a flawless record and perfect on-time delivery. I know my worth. I haul fewer loads and run less miles but for more revenue which means lower costs, less fuel expenditure and more money in my pocket.
